If your posts aren’t getting enough views and engagements on TikTok, you might have been shadowbanned from the app, but what actually is the meaning of Shadowban? And why do users get shadowbanned from the app? Let’s discover.
Since its launch in 2016, TikTok has become immensely popular across the globe. It is being used by billions of people hence there is a variety of content present on the app. To make this platform suitable for everyone, TikTok has developed certain community guidelines. The users who fail to cope with these community guidelines get banned from the app. Sometimes they get banned permanently while in other cases they face a temporary ban.
Besides getting banned, TikTok users sometimes face difficulty in reaching a higher audience, the post reach declines and so do the engagements. This may cause because the user has violated any of the community guidelines or because a large audience has reported the profile.
What Does Shadowbanned Mean On TikTok?
In order to keep the TikTok content clean and suitable for all individuals, TikTok monitors all the videos carefully. The TikTok admins ensure that the video creators do not break any of the community guidelines.
In case of breaching any of the community guidelines, video creators may face a shadowban on the app. After getting shadowbanned from the app, the content creators might feel difficult to reach a higher number of audiences.
As explained by Robert Benjamin, in the case of shadowban your “for you” traffic appears as zero. But if your “for you” shows one percent or two, perceive that you have rolled some inappropriate content. To check whether or not you are facing a shadowban, check your traffic source types. If “For you” appears as zero, it will be confirmed that you have faced a shadowban.
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How To Avoid Being Shadowbanned From TikTok?
So if you don’t want to face a shadowban on the video-sharing app, you must bear the following points in your mind.
1. Read the community guidelines carefully and make sure not to violate them.
To follow the community guidelines, you must know what actually they are about. Well, TikTok asks its users to avoid sharing videos that showcase hate speech, violence, illegal activities, harassment, bullying, pornographic content, nudity, and self-harm. If you have shared any of such videos, remove them immediately.
2. Avoid using VPNs as they may increase the risk of being banned from the app
Most content creators use VPNs to increase their audience reach. But this can risk your account for the ban. If you are willing to attract users from other countries there are several other legal ways to do so.
3. Avoid looking for fake post engagements and responses
TikTok keeps an eye on the post engagements and ensures that the engagements and post reactions are genuine. If you ever create fake engagements, the application will simply apply a shadowban on your account. The best way to get more post engagements is to create quality content.
4. Don’t remove your videos all at once
Removing a bulk of videos from your profile may give a negative impression to the TikTok admin. They may think that you are trying to get away by removing the content that isn’t approved according to the community guidelines.
5. Don’t make all your videos private at once
Changing the privacy of all your TikTok videos at once may also give a negative impression to the TikTok admin.
6. Avoid using copyrighted content
Using copyrighted content is illegal by law, doing so may suppress your views.
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Final Thoughts
This was all about the meaning of shadowbanned on TikTok and how to avoid it. Hopefully, you have got all the information you needed to know.