TikTok is all set to roll the series of its virtual kitchens; however, users are curious to know more details. Here is all you need to know about what TikTok kitchen is and how the virtual kitchens are going to work.
You might have followed the TikTok food videos and also have tried some of them but you will be thrilled to know that the video-sharing app is opening its virtual restaurants. The snippet-sharing platform is making it easier for its users to test and try the crazy recipes of the platform.
According to the initial reports, TikTok is partnering with Virtual Dining Concepts. The ByteDance owned app will be following the ‘ghost kitchen’ and its delivery-based foodservice chain will be launched soon.
Here is what we know about TikTok’s new food project.
Is TikTok Opening A Restaurant?
No, TikTok is not opening a restaurant but a food delivery service. The delivery service will be named ‘TikTok Kitchens’ and it will be following the ‘ghost kitchen’ trend. From the ‘ghost kitchen’ trend the application means; they will not be having any physical storefront. It will rather operate only drive-thru or delivery-only.
As revealed by The Insider, TikTok’s food delivery service will initially start working out of national chain restaurants like Buca di Beppo and Bertucci’s. The food will however be delivered across the USA.
In an interview with Bloomberg, Robert Earl President Virtual Dining Concepts said:
“Look, you have a platform with a billion viewers monthly who are constantly engaged, as the numbers show.
He further added, “It’s the first time there’s a brand like this out there – an audience of hundreds of millions of people.”
TikTok users are desperate to try TikTok’s viral recipes from the video-sharing app’s specialized delivery service.
TikTok Kitchen Explored
The latest venture of TikTok that is based on the idea of a virtual food delivery service, will be serving the recipes that go viral on the app.
As revealed by the initial reports, food lovers can order all their favorite recipes including feta pasta, smash burgers, corn ribs, and pasta chips and have them on their doorsteps.
Reports have further revealed that, the food delivery service will make changes in its menu on a quarterly basis. The earnings made through the ‘TikTok Kitchen’ will be used to support the content creators who will inspire the menu items.
The profits made from the sales will further be used to support content creators who come up with new food recipes.
TikTok content creators are eagerly waiting for the delivery service to be launched. But the project does not seem to get completed before March 2022.
TikTok users will have to wait as the ByteDance-owned company has asked the foodies to wait until March 2022.
The venture will begin initially with 300 locations across the USA. However, through its Virtual Dining Concepts, the company is aiming to open over 1000 locations by the end of this year.
To get updates about this upcoming food project of TikTok, all you need to do is stay in the loop. Follow the social handles of TikTok to get all essential details about the approaching project.
Users are eagerly waiting for TikTok to launch its restaurant business. The deal for this food delivery service was finalized on December 17th. The partnership was of TikTok with Virtual Dining Concepts was also revealed on Dec 17th.
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Bottom Line
This was all about what TikTok kitchen is and what services the project is aiming to provide. Hopefully, you have got all the essential details you needed to know.