After coming across several Tweets, internet users are wondering to know if Hooters is actually shutting down its restaurants in 2022. If you too have come across such claims online, let us tell you the truth behind them. Keep reading to know whether Hooters is shutting down its restaurants in 2022 or not.
Before proceeding into the depth of these claims, let us tell you that all the claims that reveal Hooters Shutting Down its restaurants are false. The restaurant chain has labeled the claims completely false.
Not a single, but several numbers of outlets have reported that Hooters is closing down several of its locations. The reason behind this development is said to be the changing preferences of millennials.
Nonetheless, the chain has already replied to the claims and has revealed that these are all false claims. The claims are connected to an old report from 2017. Below we have provided all the details about the claims regarding Hooters Shutting Down Restaurants In 2022.
Is Hooters Rebranding In 2022?
Several social media users have shared posts related to the future of Hooters. Some publications surfaced on the internet that revealed that restaurants are shutting down after the taste of millennials has changed over time.
The claims started spreading online following a viral Tweet from Daily Loud claiming that the chain will be “rebranding” several of its locations as millennials are not into breasts anymore. The publication from Daily Loud read, “Hooters is shutting down and ‘rebranding’ after new study shows that millennials ‘aren’t that into boobs’”.
The publication kept flaunting across Twitter until Hooters came up with a Tweet to shut down all the false claims. While sharing a Screenshot of the viral publication, they wrote, “This is the fakest news that has ever newsed.”
People have also started responding to the publication on Twitter. Below is how users have reported this news on Twitter:
One user said, “I’m starting to think Hooters rebranding was just a rumor to get more customers through the door.”
Another added, “Twitter corrected the apparent misinformation that Hooters is rebranding.”
“@Hooters – is the rebranding news fake? I am currently doing a podcast and I would like to know”, asked one.
The famous sports personality Paige Spiranac has also joined the trend and he wrote, There goes my backup plan.”
Hooters Shutting Down Or Not?
The answer is, No! Hooters is not shutting down any of its locations. The false claims have stemmed from an old 2017 article from Business Insider that revealed that the chain has struggled to survive as they were unable to attract millennial customers.
The report further added that the sales of Hooters restaurants had dropped by seven percent from 2012 to 2016. Though the study didn’t talk about rebranding its locations, but it did mention that millennials were less interested in breasts than their elders.
This report from Business Insider also claimed that the chain had introduced revamped décor. It also talked about a new menu by saying, “in an attempt to attract younger patrons and female customers”.
For now, it is confirmed that Hooters is not shutting down its restaurants in 2022. These are just rumors that have stemmed from an old report from Business Insider. So, if you come across any such claims in the future, don’t forget to report them for spreading false information.
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The Bottom Line
This was all about whether or not Hooters is shutting down restaurants in 2022. Hopefully, you have found all the details you needed to know.