After the controversial ad campaign of Balenciaga, Lotta Volkova has become a matter of interest on Insta and users are looking to know who she actually is. If you too are unaware of the ongoing controversy over Balenciaga’s ad campaign, here we have broken down everything for you.
Its holiday ad campaign of Balenciaga has faced severe backlash from users after the brand published images of children holding bags shaped like teddy bears wearing bondage gear. As the campaign faced backlash, it was immediately removed followed by an apology from the brand.
In the Instagram story, the brand wrote an apology to all its followers saying, “We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in the campaign”. “We have removed the campaign from all platforms”, the brand further wrote.
The brand was forced to take back its ad campaign after Netizens spotted a printout of the 2008 United States vs Williams decision which prohibits the pandering of explicit child imagery.
Amid this, Lotta Volkova who is a stylist at Balenciaga is going viral on Instagram. As Lotta Volkova alongside the creative director Demna Gvasalia is the main character of the brand and this ad campaign, Netizens are looking to know more about them. Read on to know more about who Lotta Volkova is and why is she trending on Instagram.
Who Is Balenciaga Stylist Lotta Volkova?
Lotta Volkova is a famous stylist born in Novosibirsk, Russia in 1984. She got the attention of the public as a fashion stylist at an early age. Her father was a naval captain thus she got exposed to foreign cultures at a very young age. In her childhood, she even modeled for Japanese and German garments.
At the age of 17, she shifted to London to study at the prestigious fashion institute, ‘Central Saint Martins’. In 2004, Volkova’s homemade punk-inspired outfits helped her get the spotlight and she launched her menswear label, Lotta Skeletrix in the same year.
After running her own label she then shifted again to Paris in 2007. Volkova has styled several renowned brands like Dazed & Confused in Japan and Harper’s Bazaar in Russia. She then launched another label, but this time a womenswear label, and named it Lotta Volkova.
As per Vogue, Volkova emerged as a super stylist after meeting Gvasalia through a mutual friend. After working as a famous stylist for years now, Volkova has become a key player of Vetements and Balenciaga.
Referring to the ad campaign called back by Balenciaga, the brand has reported that:
‘The United States vs Williams documents were unapproved in their campaign photoshoot’.
In their Instagram story, the famous brand wrote, “We stand for children safety and well-being”.
The brand has also announced that they are taking legal action against the creatives involved in the shoot. The set designer, Nicholas Des Jardins, and the production company, North Six are already caught in trouble. Balenciaga has filed a $25 million lawsuit against them.
As per ‘The Washington Post’, the brand is seeking for the damages for “false association” between Balenciaga and the “repulsive and deeply disturbing subject of the court decision,” in the New York State Supreme Court.
This controversy has dragged the attention of the Netizens toward Balenciaga’s Stylist Lotta Volkova and her Instagram handle is going viral on the internet.
You may also want to read about The Viral Turkey Head Filter On Instagram
The Last Words
This was all about who Lotta Volkova is and why is she trending on Instagram. What is your stance on Balenciaga’s controversial holiday ad campaign? Let us know in the comment box below.