Snapchat rolled out its new commercial in 2023 and has got the users divided. Some users have found it creepy while others have opted to remain silent over the matter. If you are among the Snapchat users who have not watched this commercial yet, here we have gathered for you all the information related to it. Keep reading to know what this new Snapchat commercial is all about and why have users found it creepy.
Snapchat keeps coming up with new commercials, filters, and effects to show how it can spice up the lives of its users. After being launched more than a decade ago, it took quite a while for Snapchat to get its due popularity.
However, it was among the very few applications that came up with the idea of filters and effects. The app has gotten the first-movers advantage and thus has a considerable fan base across the globe. After getting viral, the app kept adding new features to attract more users and fortunately, it became successful in doing so.
Ever since its launch, the snap-sharing app keeps coming up with new features and effects and another thing that it has added is, the Snapchat commercial. However, the latest Snapchat 2023 Commercial has failed to impress the users and they have found it creepy.
Below we have broken down everything about the Snapchat 2023 Commercial.
What Is Snapchat 2023 Commercial All About?
Snapchat rolled out its new commercial on Twitter with the caption, “What if our eyes could see more? Scan this spot with your Snapchat camera to start exploring the unseen world around you.”
The ad starts featuring a girl looking at her phone. Soon, her focus shifts to the phone camera and as she does so, her face starts to look like it has a filter applied to it.
As the video proceeds, we get to see several other people and their faces changing as per different filters. The idea behind this video is to show that Snapchat can spice up your lives by making things around you look creative and fun.
Some users are impressed by the way this ad is designed while several others have found it creepy. The ad is currently trending on Twitter and users have reacted to it differently.
Why Is Snapchat 2023 Commercial Branded Creepy?
The majority of Snapchat fans have claimed that the commercial looks creepy. They have taken to Twitter to talk about this viral commercial.
Here is how users have reacted to the latest Snapchat commercial that the app has just shared on Twitter:
One person wrote, “This ad is creepy.”
Another wrote: “I want my eyes to unsee that.”
“This is a very creepy commercial,” claimed another user.
“To whoever made that new Snapchat commercial… you made me want to delete the app,” joked another Snapchat user.
“The Snapchat commercial freaks me out with the eyeball/smiley filter. Please stop Snapchat. Whoever likes that doesn’t like the Superbowl. Promise’ wrote one.
“Does anyone else find the new Snapchat commercial absolutely terrifying or is it just me,” Tweeted another user.
Though the commercial has failed to impress Snapchat users, very few of them know that there is an AI feature attached to this commercial.
James Orrigo has informed the users that, if they open their Snapchat app and scan the part of the video where the filters appear, the Snapchat app will automatically show them that feature.
When you scan the video when it shows a laundry room, you will see a secret Sweatshirt appearing on your screen.
You may also want to read about The Stars On Snapchat Map
The Bottom Line
This was all about the latest Snapchat 2023 commercial and the users’ reactions to it. Hopefully, you have found all the information you were looking for.