Snapchat Geofilter feature has become a big hit among the massive Snapchat community right after its launch. Snapchat is home to more than 100 million daily active users. It is mostly being used by the youngsters aging between 13 to 17.
Geofilters have enabled the users to share their locations using filters. One of the blogs shared by Snapchat reads, “geofilters let mobile users add a location illustration — specific to where they are by city, neighborhood, or even store — to photos that they may then share with friends or followers via Snapchat”
Geofilters by Snapchat are the marketing tools for Businesses from all over the world. These filters can be seen by almost 40000-60000 people in a single day. So, it can be a nice idea for your business to reach a massive crowd.
What Is Snapchat Geofilter
Geofilter can be defined as a location based overlay that can be seen by swiping right on the Snapchat picture. Businesses from all over the globe use this filter to reach a vast number of audience.
If you have your own Geofilter then the people near your business location might get to use your Geofilter. It means your company will be marketed by common people and you don’t even need to put any effort other than creating that filter.
Geofilters can further be helpful for creating your brand awareness within and outside the jurisdiction you have chosen. There are two types of Geofilters. You can create a personal Geolfilter, or a Business Geofilter.
How To Use Snapchat Geofilter
The Snapchat Geofilters are also known as On-Demand Geofilter. As the name describes, these filters can be created on demand for any of your events. Starting a new business? Create a Geofilter and reach maximum audience. Have a special event? Create an on-demand Geofilter and spread your words to massive crowd.
Geofilters are really simple and fun to use. All you have to do is open your Snapchat camera, take a shot and swipe across your mobile screen. You will get to see a lot of overlays, these overlays are the Geofilters actually.
Since Snapchat has opened this feature for everyone, you can now create one for your business as well. Some restaurants have created number of Geofilters to get the customers feedback and it sounds a genius idea.
Snapchat Geofilter Maker
If you want to create a customized filter then here are some important points you need to consider.
Firstly, you have to create a design of your own. Please remember not to copy any existing design as it may be considered as copy right infringement.
While designing your template remember the following points.
- The Filter must have a transparent background and it must be comprised of 1080 by 1920 pixels (PNG)
- The size should not exceed 300KBs
- You have to design your template in a way that it covers 25% of Snapchat screen from Top or bottom.
- Experiment your template with multiple pictures so that your template looks out in different colored pictures.
Readers should also know that the filters can be created against a specific amount. The price factor depends on the size and the time limit of your template. Currently, Snapchat charges almost $5 per 20,000 square feet
You may also want to know about Ciao Snapchat Filter
Social media platforms have become the biggest platforms to market the products as it has an impressive scope. Snapchat Geofilters are the cheapest tools for businesses to market their products. If you think this is a good idea to reach your target audience then you should give it a try. This was all about the Snapchat Geofilters. Hope it has enlightened you with all the details you needed to know.