TikTok New Pulse Program – What Is It All About?

TikTok has finally rolled out its most-awaited feature ‘The TikTok Pulse Program’. Following this addition, the content creators will be able to earn money by placing ads adjacent to their videos on the platform. Here is what TikTok’s new Pulse Program is all about, how it works, and who can be eligible for it.

Apart from being the most crucial platform for people to socialize, social media platforms have also enabled content creators to earn their livelihood through their monetization policies. The majority of social media platforms have their own set of rules and regulations that users need to follow in order to be eligible for monetization policies.

Some platforms do not directly pay money to the content creators however; they have different ways of benefiting them. Just like the paid partnerships on Instagram and the sponsorships.

Recently in May 2022, TikTok also revealed to roll out its monetization program. Finally, after waiting for 4 long months, the video-sharing platform has launched its monetization policy. They have named this policy the ‘TikTok Pulse Program’.

Below are all the important details about what the new Pulse Program on TikTok is all about and how content creators can be eligible for this policy.

What Is The TikTok’s New Pulse Program?

Image Of What Is The TikTok’s New Pulse Program

TikTok is buzzing with discussions related to the new Pulse Program of TikTok. Several excited users have taken to Twitter to express their pleasure over the launch of this new program.

Keeping it simple, Pulse Program on TikTok is the new monetization policy that was initially discussed on the platform in May 2022.

To be eligible for this monetization policy, the content creators need have to more than 100,000 followers. After meeting this initial requirement, you can place ads adjacent to your videos on TikTok to earn money.

However, being eligible for the program doesn’t guarantee revenue.

Several content creators have already got access to this policy and they have shared the good news with their followers. Social media star Muaaz also has shared a screenshot of the eligibility message that he has received from TikTok. The screenshot message reads that Muaaz is eligible for the TikTok Pulse Program.

Muaaz has taken to Twitter to discuss this program. He wrote, “Woah.. TikTok launched their Pulse program!? Creators with 100,000+ followers will receive a 50% split of ad revenue from TikTok”.

After meeting the requirement of 100,000 followers, you also need to have posted at least five videos in the last 30 days. You also have to meet the minimum age requirement of 18.

After being eligible for this program, your quality of content and views will decide your revenue on the platform.

Who Is Eligible For The TikTok Pulse Program?

Image Of Who Is Eligible For The TikTok Pulse Program

If you are a content creator having more than 100000 followers on the TikTok platform, you can now earn income by simply posting videos on the app.

In one of the press releases, the TikTok app revealed that the new Pulse Program will greatly benefit the advertisers.

In the press release, the video-sharing app wrote, “To help brands be on the pulse of entertainment and culture on TikTok, we’re excited to introduce TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to the top content in the For You Feed”.

With the commencement of this program, videos related to brands will get to appear among the top 4% of all clips on the platform.

The video-sharing platform has further written that it is going to offer 12 categories of Pulse in which brands can place their ads. These categories will range from beauty to fashion, cooking, gaming, and more.

This is the first-ever revenue program of the video-sharing app. However, the app has further added that they are working on several other features so that creators will feel more valued and rewarded.

The revenue earned from this program will benefit creators, public figures, and media publishers.

So, for the initial stage, you have to meet the following three requirements to be eligible for the TikTok Pulse Program:

  • The creator should be 18 years old or more.
  • You should have a follower count of 100,000 and more.
  • The content creators should have posted at least 5 videos in the last 30 days.

You may also want to read about Instagram Profile Song Feature

The Bottom Line

This was all about the brand new monetization policy ‘Pulse Program’ on TikTok. Are you excited to earn money by simply putting ads on your videos? Let us know your stance on this new monetization program.

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