What Is Instagram Subscription Feature? New Feature Explained

After the Twitter subscription feature (Twitter Blue), we are here with the Instagram Subscription feature. But What Exactly is Instagram Subscription Feature and what does it offer? We have gathered all the essential details here in this blog.

Even since their launch, social media applications are constantly evolving in order to be the best social media app and to boost the user experience.

These social media applications have provided such a platform that random people have managed to earn stardom. These platforms have not only helped the users gain celebrity status, but they also have enabled them to earn their livelihood via these platforms.

To add to the available features and to make premium tools available for leading content creators, these social media platforms keep adding new features.

Just a few months earlier, Twitter offered its subscription feature and now Instagram is the second platform to follow the same. Besides Twitter and Instagram, Facebook also has already launched this feature.

This article aims at providing you with a basic understanding of what Instagram subscription feature is and the features it is currently offering.

Instagram Subscription Feature Explained

Image Of Instagram Subscription Feature Explained

In order to enable Instagram creators to earn their livelihood, the photo-sharing app tested a few subscription features in January this year. Talking about this new Instagram feature, the social media platform wrote, “Creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already.”

At the time of writing, the Instagram subscription feature is in its testing phase. For now, it is available for a few users only and is not made available for all its content creators.

However, according to the initial information the subscription feature will be available for different prices. The influencer has to decide the price they want their followers to pay against getting access to their content.

What Does Instagram Subscription Feature Offer?

Image Of What Does Instagram Subscription Feature Offer

Based on the pricing strategy, there will be multiple features available for the users. Some of the options that we have come to know so far include subscriber stories, subscriber lives, subscriber badges, and many more.

All the content and the features of the content creator will be available only to the subscribers. So, the thing is, you will have to pay your favorite content creator in order to watch their content.

For now, Instagram has selected a few top content creators for this testing phase. The content creators who have access to this feature include:

@alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii, and @lonnieiiv.

Although this addition is a plus for content creators, fans are not really happy with it. Imagine you now have to pay money in order to see the content of your favorite influencers? Well, doesn’t seem a good idea.

As soon as the users have come to know about this feature, they have taken it to Twitter. In the Twitter threads, users are revealing that they are not going to pay for watching anyone’s content. Here is what users have to say about this new Instagram feature.

One annoyed user said, “Not Instagram and YouTube having subscription options now. Bye not paying to see no one’s content.”

Another wrote: “Instagram has subscription services now?!? We are done for.”

What do you guys think of the new @instagram subscription service to exclusive content??, asked one.

You may also want to read about How To Change Location Sticker Color On Instagram?

The Bottom Line

This was all about what the Instagram Subscription feature is and what users can expect from it. Hopefully, you have found all the details you needed to know.

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